MVA

‘Ethno-magic Going Global’ – or EGG, as it is more conveniently known -  was a response to a global EU call for proposals on the theme of: Investing in People - Access to local culture, protection and promotion of cultural diversity.

Led by an Indian NGO the project centres around the development of a unique folk art and culture based creative industry that aims to benefit poor and marginalised rural and tribal communities living in six districts of the eastern Indian state of West Bengal.  With a total budget of €1 million, it will benefit most directly the folk artists living in the six districts and practising a variety of folk dance, folk song, folk drama and folk painting. The artists will own and manage rural micro enterprises and resource centres offering cultural products and services, including heritage tourism services.